With a background in both product design and marketing, my journey began in Cuba, where resilience and adaptability quickly became part of who I am. I discovered my passion for creating user-friendly, visually engaging designs that help brands grow and connect with their audiences. Moving from marketing to product design, I’ve worked on projects that elevate brands and build strong connections. I thrive in fast-paced environments, love collaboration, and believe flexibility and teamwork are key to success.
Whether it’s refining design systems, shaping brand identities, or developing innovative solutions, I’m always excited to push boundaries and deliver great results.
Gathering requirements, collaborative stakeholder interviews to understand overall business goals.
User interviews, online surveys, usability studies (moderated and unmoderated), and competitive audits.
User stories, flow diagrams, site maps, wireframes, prototypes, and UI designs.
Managing designers, design reviews, presentations, and workshops.
